NOVESTA POP UP will be held at NOBLE LUMINE Shinjuku from 1 to 16 August 2026.
Guided by the ideas of feminine, stylish, simple and modern dressing, NOBLE proposes a refined wardrobe for everyday life. The pop-up brings NOVESTA's classic forms and contemporary comfort into that setting.
The 15-style selection ranges from streamlined profiles to retro runners and more substantial silhouettes. Core black, grey and white sit alongside touches of pink and yellow. Visit the store to try them on in person.
Available models
GERMAN TRAINER / GAT
Based on GERMAN TRAINER shoes once produced at the NOVESTA factory during the Czechoslovak era, the series has been refined with a contemporary shape. The selection includes BLACK/TRANSPARENT, three colours with the TRAIL sole, and GAT MARATHON CLASSIC BLACK with the lightweight MARATHON CLASSIC sole.
ITOH CLASSIC
A slim leather tennis shoe based on a last used for shoes produced at the NOVESTA factory in the 1980s, updated for modern comfort. ALL BLACK brings definition to an outfit, while ALL PINK adds a feminine note.
MARATHON
One of NOVESTA's signature families, rooted in classic running shoes. Compare the clean MARATHON CLASSIC, the grip of the TRAIL sole, the extra depth of the SUPER TRAIL sole and a refined all-leather edition.
NOVESTA FLUX
Designed around a smooth, forward-moving stride, FLUX combines lightness with a substantial profile. Its approximately 4.5 cm sole and layered construction bring a modern presence to simple looks.
Styling
Three on-foot views from the pop-up selection show the differences in profile and volume.
Available models may change depending on stock.
Event details
Dates
1–16 August 2026
The event will end when stock is sold out.
Venue
NOBLE LUMINE Shinjuku
LUMINE Shinjuku 2, 2F
3-38-2 Shinjuku, Shinjuku-ku
Tokyo 160-0022
Opening hours: 11:00–21:00
Phone: 03-6911-2605
Instagram: @noble.jp
Floor map
Visit us while you are in the area. We look forward to welcoming you.
