NOVESTA is Dover Street Market Ginza @doverstreetmarketginza
We will be holding our first POP UP at (DOVER STREET MARKET GINZA). We will be releasing an exclusive model made for DSM GINZA exclusively for POP UP. The exhibition period will be from September 20th (Friday) to October 9th (Wednesday), 2024.
*NOVESTA POP UP STORE in DOVER STREET MARKET GINZA*
Period: September 20, 2024 (Friday) to October 9, 2024 (Wednesday)
Venue: DOVER STREER MARKET GINZA 4th floor
Business hours: 11:00-20:00
Creative direction: @kleinstein_co_ltd @yusukekoishi @miki_kleinstein
Installation: @formula_sds
@novesta_japan @novesta
The exclusive model is a slip-on retro model that is based on the kids shoes that existed in the factory archives and has been updated with an adult design. The installation was handled by FORMULA (Haruma Yanagisawa). Using industrial materials that have actually been used at Novesta's factory, we created a sculptural display inspired by Slovak brutalist architecture.
During the POP UP period, colorful variations such as the standard models ``STARMASTER'', ``MARATHON'', and ``German Trainer (GAT)'' will be available, centering on the 2024AW collection created with the theme of winter landscapes in Slovakia and Scandinavia. We also sell archive models with distinctive colored soles that are unique to Novesta, which manufactures rubber at its factory.
Slovakian shoe brand “NOVESTA” will hold its first POP UP at Dover Street Market Ginza (DSM GINZA).
For this POP UP, an exclusive model made specifically for DSM GINZA will be available. The exclusive model is a retro slip-on type, based on a children’s shoe from the factory’s archives, updated with an adult design. The installation for the shop booth is handled by FORMULA, under the direction of KLEINSTEIN, featuring a display inspired by Slovak brutalist architecture, created using industrial materials that were actually used in the NOVESTA factory.
During the POP UP, the 2024 AW collection, designed around the theme of Slovak and Nordic winter landscapes, will be showcased, alongside staple models such as the “STARMASTER,” “MARATHON,” and “German Trainer (GAT).” There will also be archive models featuring NOVESTA’s unique colored rubber soles, manufactured in our factory.
The event will run from Friday, September 20th to Wednesday, October 9th.
Creative direction by KLEINSTEIN @kleinstein_co_ltd.
We look forward to your visit!
