We will be holding a POP UP in the women's shoes space (men's sizes available) on the 2nd floor of Isetan Shinjuku store. This is the first POP UP at Isetan Shinjuku store in a year.
The Spring/Summer 2025 collection is inspired by Slovak graphic design, especially the color palette of snacks and everyday items. The venue will be decorated with seasonal and standard models to match the pop-up store, including models that embody the uniquely evolved Central European sensibilities influenced by Bauhaus and Brutalism. We offer one of the largest lineups in Japan, including MARATHON, RUNNER, STAR MASTER, GERMAN TRAINER, and the new model FLUX and sandals (we also offer men's sizes).
Please take a look at the footwear produced by our factory, which was founded in 1939 and has a long history of producing rubber. Visitors will receive a postcard with a themed visual created for each season, and those who purchase will receive a sticker.
Date: 4/23 (Wed) - 4/29 (Tue)
Venue: Isetan Shinjuku Store Main Building 2nd floor Women's shoes (Men's sizes are also available at POPUP)
Contact: (Representative) 03-3352-1111
We’re excited to announce the NOVESTA POP-UP at Isetan Shinjuku Main Building 2F!
The Spring/Summer 2025 collection draws inspiration from Slovak graphic design—especially the unique color palettes found in snacks and everyday items.
Showcasing the distinct sensibilities of Central Europe, shaped by Bauhaus influences, this season’s lineup will feature both new and classic models, creating a vibrant space for the pop-up.
Explore one of the largest selections in Japan, including the MARATHON, RUNNER, STAR MASTER, GERMAN TRAINER, as well as the new FLUX model and sandals.
Don’t miss this opportunity to experience footwear crafted by a historic factory founded in 1939, with deep roots in rubber production.
Visitors will receive a special postcard featuring the seasonal theme visual, and customers who make a purchase will get a NOVESTA sticker as a gift.
Dates: 4/23 (Wed) - 4/29 (Tue)
Venue: Isetan Shinjuku Main Bldg. 2F, women's shoes (men's sizes will also be available at the POPUP)
Inquiries: 03-3352-1111
