From April 22nd to 28th, 2026, NOVESTA 26SS POP UP was held at the 2nd floor of the main building of Isetan Shinjuku Store, "Women's Shoes/Promotion".This is a limited-time event that offers not only women's sizes but also men's sizes, and introduces a wide range of items, from new products for spring/summer 2026 to standard and limited edition models.
This event has ended.For current permanent sales areas and inventory,NOVESTA sales floor information at Isetan Shinjuku storePlease check.
NOVESTA 26SS POP UP held on the 2nd floor of Isetan Shinjuku Main Building
This is the first POP UP at Isetan Shinjuku store in about a year. The venue, ``Women's Shoes/Promotion'' on the second floor of the main building, had one of the largest lineups in the Kanto region. It was an opportunity to compare sneakers and check the size and comfort.
For information on the models currently available at Isetan Shinjuku store,List of models handled by NOVESTA on the 2nd floor of Isetan Shinjuku storeYou can also view.
26SS reflecting Slovak and Czech Art Nouveau
NOVESTA Spring/Summer 2026 Collectionis characterized by colors inspired by the Art Nouveau style that remains in Slovakia and the Czech Republic. The soft curves and colors reminiscent of plants seen in architecture and decoration have been incorporated into the materials and color scheme of the sneakers.
In addition to seasonal colors, POP UP also offers standard colors and venue-limited models that are easy to incorporate into everyday life.
From MARATHON to GERMAN TRAINER to the new FLUX
At the venueMARATHON、RUNNER、GERMAN TRAINER、STAR MASTERNew models includingFLUXIntroducing , TRAMPKY, and GAT MARATHON CLASSIC. CHELSEA BOOT, which is easy to choose on a rainy day, is also available.
This lineup allows you to compare the materials and construction unique to NOVESTA, which has a factory that was founded in 1939, for each model.
Available in women's and men's sizes
It was held on the women's shoe floor, but in addition to women's sizes, men's sizes were also available. Size range and fit vary by model. Guidelines before purchasingNOVESTA size guideWe will guide you.
Visit/purchase benefits
During the event, postcards featuring the theme visuals of the 26SS season were distributed to visitors. We prepared original stickers for purchasers, and also gave out original shoppers on a first-come, first-served basis. All of these plans are limited to this event and have now ended.
Event overview
- Event: NOVESTA ISETAN SHINJUKU 26SS POP UP
- Date: April 22, 2026 (Wednesday) - April 28, 2026 (Tuesday) *Ended
- Venue: Isetan Shinjuku Store Main Building 2nd Floor Women's Shoes/Promotion
- Size: Women's/Men's
- Inquiries: Isetan Shinjuku store representative 03-3352-1111
Latest store informationList of NOVESTA storesPlease check.
ISETAN Shinjuku 26SS POP-UP
The NOVESTA 26SS POP-UP was held from April 22 to April 28, 2026, at the Women's Footwear Promotion Area on the second floor of the Isetan Shinjuku Main Building. The event presented seasonal, classic and limited footwear in women's and men's sizes. This event has now ended. Please see our stockist list for current retail information.
